NME Magazine Reader Profile

The average reader of NME is in their early 20's, fast-moving at the cutting edge of current media culture and development. 69% of the readers of NME are male, with 52% working full-time and 29% still studying.. The total readership spends roughly £326million pounds on audio equipment per year, typically going to live music events (gigs) and other live shows as part of their spare time. The standard reader also spends around 9 hours per week on the Internet. In addition to this, the reader finds clothes and images important to their image; 71% of readers think it's important to look well dressed, with 45% spending a lot of money on clothes.